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What does 31 January mean for online sellers?

10 February 2025
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The end of January was not only the deadline for personal tax returns but also marked a new tax era for online sellers.

In the first month of 2025, online trading platforms such as eBay, Airbnb and Vinted had to provide HMRC with a report on their users’ sales in 2024. This was the first time such reporting had been due, although the origins of the requirement date back to 2020 when the Organisation for Economic Co-operation and Development (OECD) published model rules targeted at tax avoidance via digital platforms.

When it first emerged that HMRC would be sent this information there was a flurry of inaccurate media coverage with scare-mongering headlines such as ‘eBayers to be taxed’. In response, HMRC issued a press release before Christmas with the straightforward headline, ‘No tax changes for online sellers’. While ‘no change’ is factually correct, it may feel like a change for those questioned by HMRC on their selling activities. With this in mind, it is worth understanding the rules.

HMRC will only receive a report from a platform if, in 2024, the individual:

  • Had sales of at least €2,000 (about £1,700); or
  • Made at least 30 sales.

The reports have nothing directly to do with personal tax liability, although they will encourage HMRC to raise queries about whether one exists. If all you are doing is selling your unwanted items online, that is not a taxable activity. What HMRC wants to know about is people who are:

  • Trading, i.e. buying items for resale at a profit; or
  • Providing services, be that driving a van or letting out a property.

Both activities have always been taxable – hence HMRC’s “no change” stance. However, even if you do have trading or rental income, you will not have any tax liability if:

  • Your total gross trading/services profit (i.e. before deducting any expenses) is not more than £1,000 in a tax year; and/or
  • Your total rental income (again before expenses) is similarly no more than £1,000 in a tax year.

These £1,000 annual trading and property allowances are little known and are as much about saving HMRC administrative hassle as helping their ‘customers’. As ever in tax, the finer the detail, the more useful understanding it can be.

Tax treatment varies according to individual circumstances and is subject to change.

The Financial Conduct Authority does not regulate tax advice.

Content correct at the time of writing.

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